Mission and Values

MISSION AND VALUES

> Our mission

> The keys to success

> A culture of commitment

Our mission

Simply delight you... every day

Our Vision

To be the first choice of consumers and customers around the world by bringing together innovative ideas, continuous improvement and people who make things happen.

Our Values

Integrity First!

Act with Integrity
Use Imagination
Be Inclusive
Work as a Team
Have a passion to excel

Integrity is EuroDough’s priority corporate value.

For many years now all employees are trained by a dedicated ethics commission to ensure their conduct and actions mirror our values.

We expect our partners to adopt the same code of ethics.

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The keys to success

Quality Objectives

Every EuroDough employee is fully aware that quality is a prime success factor. Top quality ensures sustainable corporate growth.

We attach the highest priority to the quality of the raw materials we use and the way we make our products: permanent controls are in place at every stage in the production process, for the greater satisfaction of our consumers and customers.

	Quality and process reliability is guaranteed by international certification EuroDough is certified:
		- IFS, Higher level for the production processes
		- ISO 14001, for the environmental aspects.

Production equipment designed for Quality
Our manufacturing expertise, the requirement of the quality inspections carried out on the production lines (using cameras) and the deployment of continuous improvement tools (LEAN) guarantee the quality of our products, to ensure absolute customer and end user satisfaction.
Cooking tests done "just like at home"
Since consumers' ovens are all different, we strive to create products that can be used in all of them.

Serving consumers

With the idea always in mind of offering products that match consumers' tastes perfectly, we carry out tests with them before launching new products.

And more than that, we constantly refer to the most recent studies done with panels of consumers and distributor, so that we always know what customers and the markets want.

To answer all consumers' questions, there is a freephone number (0800 175 275) and the websites of the different brands where internet users can access different types of information: recipes, products, current special offers:

For France, www.croustipate.com

Innovation, a priority

European markets are made up of informed, demanding consumers, with precise expectations in terms of taste, presentation and the convenience of the product.

To stay ahead, we develop products that are studied and adapted to the cultures and eating habits of each of these countries.

To achieve our customer and end user’s satisfaction objectives, the EuroDough innovation process is transversal to ensure effective collaboration between all the different services concerned.

Marketing Service
Consumer-oriented to observe new product trends and changes in the way our products are used
Sales Service
Distributor-oriented to meet new demands for modifications or improvements to existing receipts. Business development in new geographical areas
R&D Service
For improvements to existing recipes, new ideas and ingredients.
An overall approach
It responds to needs expressed in all the company's
own departments (purchasing, production, quality...)

We also work with specialized independent laboratories to validate our products with panels of consumers. These sensory analysis panels consisting of external tasters allow us to reassure our customers on the superiority of our products.

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Products adapted to the eating habits of each country

A culture of commitment

Our senior leaders took the lead on transforming our culture. They identified where we need to focus now in order to achieve the culture we need to be successful tomorrow. In addition to formalizing “what” we must do to be successful (our Long Range Plan and Annual Operational Plan), they identified “how” we need to behave individually and collectively to accelerate our performance and sustain our success. The end result is Our Leadership Profile. The Leadership Profile defines how each of us needs to behave and identifies four core competency areas:

PERFORMANCE AND ACCOUNTABILITY: Greater focus on performance and taking personal accountability for action and results.

COMMITMENT TO CHANGE: Being committed to change and having that balance between achieving today’s results and recognizing the ever-changing environment in which we compete.

POSITIVE ENERGY: Making thinks happen – Being positive, driven and committed.

COLLABORATION: Real collaboration and cross-organizational thinking

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